Welcome to our Branding & Marketing blog. Here you can stay up to date with some of the latest updates and information in the world of Branding & Marketing. Our Web Design Blog is regularly updated and can be bookmarked or shared with your friends. Our latest Branding & Marketing blog posts are below, also follow us on Twitter or Facebook.
What Does a Marketing Plan Involve - 14.12.10
The importance of having a well crafted marketing plan is stressed again and again but what is it and what does it involve? Does it include adverts? What about customers? Is it my product? How do I know when I have finished?... ...read the entire article here >>
Marketing to a Local Audience - 07.12.10
When marketing to a local audience it’s all about the personal touch. Make sure you are seen in the right places, at the right time and with the right people. Often PR is a more useful tool than marketing when appealing to smaller communities. It is important to make connections and build relationships with journalists at local publications...read the entire article here >>
Objectives and Toolkits - 30.11.10
When working with a business all day and everyday, often your focus is on making it successful, that’s the whole point isn’t it? You know you need to sell more products or provide your service more often in order to get money in the till, to pay fixed costs and your homes mortgage/rent. However often, taking a step back and looking how things connect together can be extremely beneficial...read the entire article here >>
Tips For Surviving a Recession - 06.11.10
For those that hadn’t noticed, our country is emerging from one of the worst recessions of all time. Unless you have buried your head in the sand, been trapped in a cave or been living on your own private island with no TV or means of communication (in which case, feel free to share with me) you might have noticed that disposable income has reduced... read the entire article here >>
Why are my Customers not Buying? - 26.10.10
Is there a market for my product? For some businesses this is their first hurdle. Often entrepreneurs identify a need and seek to create a product or a service that fulfils it, however they sometimes overlook the fact that the market they are serving may not be large enough to make a sustainable business out of... read the entire article here >>
When is a Good Time to Rebrand? - 06.10.10
Rebranding your company can be a daunting thought, especially when things seem to be fine the way they are – why fix something when that’s not broke? But rebranding doesn’t need to be something that you enter with dread it can be a positive thing and carry with it very positive consequences... read the entire article here >>
What is Expeditionary Marketing? - 14.10.10
Expeditionary Marketing is not a trek along the Great Wall of China or even a climb to the top of Mount Kilimanjaro. You don’t have to travel to the Amazon and navigate your way through the unknown forests and discover dangerous native tribes. Expeditionary Marketing can all be done from the comfort of your organisation’s HQ, your office or your home... read the entire article here >>
How has Marketing Changed in the Past Decade - 21.09.10
The year 2000 was meant to bring many changes. Everyone would begin wearing silver space suits, flying around the sky in private space ships or on a more somber note there was the possibility of the end of the World due to the Millennium bug... read the entire article here >>
Recipe For a Marketing Campaign that Won't Work - 13.09.10
Initially when asked to write a recipe for a marketing campaign that will fail I was stumped as obviously it’s not something that companies usually want to know. However if companies know what doesn’t work they can make sure if they don’t fall into the trap...read the entire article here >>
The Key to Effective Marketing - 04.09.10
It would be easy to give just one element of the marketing plan and claim that it was the ‘key’ to effective marketing. It could be getting the right message, understanding your target audience or making sure you evaluate the campaign properly. But it’s not. Consumers sometimes fail to differentiate between marketing strategies from different companies...read the entire article here >>
What is Branding? - 21.08.10
Brands are of course influenced by the efforts made by the company to project a certain image to customers through advertising, marketing and PR. However the second half of branding is based on the thoughts and feelings that people associate with the products/ service. If companies can identify these cognitive and affective processes then they will be able to target their customers more effectively and even influence these processes...read the entire article here >>... read the entire article here >>
