Call to Actions play a vital part on any website. Call to actions point people in the right direction and funnel them into carrying out an action with a desired outcome of some sort.
The actions that you may want to include on your site can vary depending on the service, offer or action you are trying to convey, examples may include:
> Buy Now
> Sign-up Today
> Call us for more
> Read Further Info
> Download Now
> Upgrade Software
> Try for FREE
> 10% Offer Today
An effective Call to Action needs to abide by certain criteria to ensure they not only draw the user to them but ensure that they entice the user to take the necessary action you want them to, for example contacting you or signing up.
Some of the key areas to consider when integrating or planning to integrate Call to Actions are as follows:
Good use of Colour and Font
Make sure that the style of your Call to Action button stands out on the website with good use of colour and font. Choose an opposite colour or one that stands out as well as ensuring that the font you use can be read easily, as the last thing you want when trying to get a succinct message across is to use a font the user can’t read! Obviously never rely entirely on colour, just in case you have people that are colour blind and can’t see the contrast.
Effective Position of Call to Action
Think carefully about where you position your call to action on your website. Ensure it can be seen easily and clearly and is in a position that allows people to see it without hunting for it.
Ensure the Message is Clear
What do you want from the Call to Action? Do you want people to call you? Do you want people to register, join, download, view, read, stop, start, buy, do, don’t, sponsor or write? Just make sure that what ever you want users to do, is clear and concise.
Make it Noticeable and Frequent
For maximum effectiveness make sure that the Call to Action is easy to see, also ensure that you use white space effectively, do not squash it into a corner or hide it with text, be proud to place the Call to Action somewhere on it’s own with plenty of space around it. Also make it frequent, add it to every page so that no matter where users enter your site they can see it.
So there you have it, several key considerations to ensure that your Call to Action does not go to waste and fall by the wayside. Obviously there is one more key factor that we have not mentioned and that is track the success of the Call to Action, put a process or analytics in place to track and understand how well your Call to Action is doing and the positive effect on your business as a result.
Article Written by David Taplin
Visit Inferno Designs for more on Search Engine Optimisation and Web Design.
No comments:
Post a Comment