Imagine your address book contained up to date contact details of colleagues and directors old and new without having to phone them and check regularly. Imagine being able to see CV’s of potential employees complete with recommendations from previous employers. Imagine gaining new contacts from existing ones without meeting face to face.
Now you can...
LinkedIn is defined as a business orientated social networking site. Founded by Reid Hoffman in 2002 and launched in May 2003 it enables users to keep an online address book full of old, existing and future connections with pictures and contact details.
Registers can build up their contact list by searching for contacts by name, company or email address. They can also follow and research companies of interest, discover potential jobs and gain introductions from their connections contact list.
This notion of ‘virtual networking’ is one of the benefits of LinkedIn – and one that I have found extremely useful. From their office, home or on the move users are able to ‘connect with’ directors of companies at the click of a mouse. It is a spider web effect with the user at the centre.
The website also offers a great alternative to keeping in touch with colleagues without adding them on Facebook, which can sometimes create problems – please see ‘Social Networking - Business or Pleasure?’.
Your LinkedIn profile appears in search results when your name is typed into Google so can be used by potential employers to see your job history and any recommendations that you may have received. Many users include a link to their profile on their CV so that employers can look at the information available online.
LinkedIn offers some fantastic benefits to users so start making the most of it today.
New users should check out the ‘Getting Started’ page to ensure they are using LinkedIn to its full potential.
Article Written by Carli Smith
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