Web Optimisation, SEO, Search Engine Optimisation, Organic SEO, Site SEO, what ever you call it, it has now become a key part of both the build and promotion of any website. In order to generate visitors, good search engine rankings and potentially revenue it is critical!
It is no secret that there are many companies now entering the Search Engine Optimisation field but what makes difference between just good Web Optimisation and excellent SEO that gives you results?
Well there are several key areas that will help your Website Optimisation online and using all of these techniques together will collectively allow you to gain the edge for your chosen key words and in turn produce excellent results in the rankings.
Key words, key words, key words
Key words are really important, if you do not put enough thought or research into the key words you are looking to be found on then you are off on the wrong foot straight away.. The Key words you choose will act as the foundation to much of the Web Optimisation work going forward. Key words are the lynch pin upon what many effective, money making SEO campaigns are built.
There are many research and analysis tools out there to help you choose the best key words for your website, so ensure you put the time in up front to choose between 5 – 10 key words that will be the basis for your site optimisation. We will produce future blog articles to elaborate on this subject alone.
On-site Optimisation
With regards to on-site optimsation there are several important areas to consider. Firstly Meta Tags. Now even though these are not seen as important as they used to be, they are important. More so to give users an idea on what the page is about within search engine results as well as a useful set of instructions for Search Engine’s with regards to indexing.
Secondly website analytics. In order for you to gauge how well the optimising of your website is going as well as the areas you need to improve you will need to hook in a good analytics package. Try Google Analytics.
Thirdly and most importantly content, after all content is king! Ensure that the content on your website is well constructed, has a suitable scattering of your chosen key words that are preferably linked or nestled in header tags and finally that it does not read like a chunk of text written specifically for search engines..
Off-site Optimisation
Off-site optimisation is just as important as on site and can also be summed up with several key areas. Firstly, Link Building, this has had good and bad press over the years and people have differing techniques and theories regarding the best way to achieve good results.
Some people say it’s more important to have quantity of links over quality and some say quality of links are far more important than quantity. Well the truth is that a bit of both wouldn’t hurt… However we believe that quality of links, meaning the quality of the site that you are linking from, is most important. It is better to start slow and get some good links in place with sites that have a good Page Rank rather than look to get many links very quickly, this may even have an adverse effect..
Secondly Online PR is a must! If you have a product, service, niche idea or just something to shout about then write it down and spread the news. There are now a multitude of news and online blogging style websites that allow you to share with other people…vast amounts of people… So write a good article and get it out there. Preferably make this a regular thing as well.
Search Media Optimsiation SMO
Finally it has been the buzz word for the past few years – SMO or Search Media Optimisation. This involves all of the social networking websites such as Facebook, Twitter, Bebo, Linked In, MySpace – these are just a small selection of the most well known ones – for a more extensive list visit this A – Z link of Social Networking websites.
So what’s the craze? Well you can either look at our latest Social Networking Blog articles:
Twitter – What’s it all about?
Social Networking – Business or Pleasure?
Facebook – What’s it all about?
Or you can just ask any one of the millions upon millions or people using them. For any business not harnessing the power of social media they can consider themselves well and truly left behind.
Social Networking websites used to be seen as a form of informal social media method for youngsters in chat between each other and share things, it has come on a long way since then. Used effectively Social Networking not only benefit, but boost the online marketing of any website. If you’re not using it start today!
We will be going into more depth on all areas on future blog articles.
Please view our site if you would like us to help you out with your Search Engine Optimisation, Online Marketing or Website Design.
Article Written by David Taplin
Visit Inferno Designs for more on Web Design, SEO and Company Logo Design.
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